Eron LuttermanStrategic Experiences

I design and host experiences in the real world and build the business models to support them. Here are a few that I’m proud of.

COLLINS House

As Managing Director, I built the Audience & Partnerships discipline from scratch alongside my co-founder, Alex Athanasiou. The discipline quickly spun out as its own business unit, and we owned the P&L from sponsorship strategy to execution and hosting. We were lucky to help continue COLLINS’ 8-year streak as Agency of the Year.

Guests gathered beside the pool in front of COLLINS House in CannesCOLLINS House
COLLINS House

A château above Cannes, every June

A guest in a cream cowboy hat beside a grand piano at Americana First
Americana First

Exploring the mythology of America

A speaker at the lectern beside a bold projected slide at Behind the Scenes
Behind the Scenes

Sharing failure's finest moments

A packed room watching a projection of the COLLINS library, with guests leaning over the balconies above
COLLINS Coffeehaus

5,275 books & a cup of coffee

A brick path through the trees to the Treehaus studio at dusk
The Studio

A space for deep work

The moderator speaking with panelists among the bookshelves
Resilient Futures Climate Week Salon

New narratives for climate action

A smiling cyclist shading their eyes on a tree-lined street
Annual Retreat

Doing nothing together

COLLINS Sojourns

Leadership journeys around the world in places with unbroken traditions of wisdom and knowledge.

Two travelers descending a rope-lined stone stairway beneath a rock overhang
Leadership Sojourns — Introduction

Where modern leadership meets ancient wisdom

A person in red robes holding a football on a dirt pitch in Bhutan
The Kingdom of Bhutan

A journey about compassion

A group standing before a monumental blue-and-white tile mural in Lisbon
Lisbon

A journey about navigating uncertainty

A smiling man in a flat cap outside an ivy-covered house in Ireland
Ireland

A journey about imagination

Strategy

I advise brands at the intersection of hospitality, IP and experience.

Netflix House exterior with its red entrance and illuminated sign
Netflix House/Bites

Bringing the stories we love to the table

Marchers carrying orange Sun Day posters printed with the half-sun symbol
Sun Day

A symbol for the solar movement

An orange camper van with the festival’s kaleidoscopic octopus poster propped against it
Woods Hole Film Festival

A new identity for a festival turning thirty

In Pursuit of Tea

In Pursuit of Tea

Coming soon

Personal Projects

Doing what I love for people I love.

Guests gathered around a candlelit dinner tableLittle Poutine
Little Poutine

A supper club for showcasing undiscovered brilliance

Company Fellowship for Inevitable Hosts
A curved wooden table set for dinner, with menus at every seat3rd Space
3rd Space

A monthly salon for 36 strangers

A Luck dinner receipt emerging from the printer
Discursive Dinners

One table, one theme, and a conversation to take home

Friends and neighbors gathered at Carrboro Town Commons
Lutterman Eats

Food, work, and the people around the table

Eron on stage at ICC Belfast beneath a slide reading “What do we know?”
Public Speaking

Stages from Sevilla to Belfast

Leadership Sojourns

The Kingdom of Bhutan

This journey was a study in compassion. Not as a sentiment, but as a skill.

Across eight days, we explored Bhutan alongside political, spiritual and cultural leaders who think in terms of compassion, and saw how care shapes the way decisions are made, power is held, and the future is imagined.

Along the way, participants found themselves asking new questions about progress and their place in it.

Details

8 days | Up to 20 participants

As with every Sojourn, I interviewed and selected each participant.

Why Bhutan?

Most nations optimize for production. Bhutan chose to prioritize something else.

In 1974, its leaders introduced Gross National Happiness as an alternative to GDP. Since then, the country has used that lens to shape its policies, infrastructure, education, and economy.

It’s not a perfect system. But it is a rare one; where compassion is part of how things work. Where leaders are expected to think in terms of care, balance, and long-term consequence.

The trip was a chance to step inside that experiment, learn from it, and see which parts of it we might carry home.

Highlights

Impermanence & Emptiness
We began with two ideas that shape nearly every aspect of Bhutanese life: impermanence and emptiness. They’re not abstract. They show up in how people relate to time, to self-worth, to change. Together, we reflected on questions that bring us closer to ourselves: Who am I? What am I looking for? Where am I avoiding care? The premise: nothing can be achieved without first fostering a deep connection with the self.

The Interconnected Self
Later, we shifted outward. Who are we? How do we show up in the lives of others? What does the world ask of us? In Bhutan’s traditions, your existence is not an accident and nothing you do is inconsequential. Everything is connected. We explored how that lens reshapes responsibility, and how it might reframe each participant’s leadership.

Tiger’s Nest
We climbed to Taktsang, Bhutan’s most iconic monastery, built into the cliffs 10,000 feet above sea level. It’s said that in the 8th century, Guru Rinpoche flew to this spot on the back of a tigress to meditate and turn demons into protectors. The lesson embedded in the story of Tiger’s Nest, and in the act of climbing to it, is one of transformation through courage, devotion, and elevation.

A Conversation with the King
The group sat in a private audience with His Majesty the King of Bhutan: a conversation about statecraft, vision, and care, led by a head of state who thinks about national leadership in emotional and ethical terms.

Time with the Rinpoches
We spent time with senior spiritual leaders who’ve studied the mind for decades, informed by centuries of wisdom. Their insights on ego, distraction, pressure, and service have shaped the culture here, and offered perspectives on leadership you won’t find in business books.

Dodedhra Monastery
We spent one night at a working monastery. No guesthouse. No curated experience. Just the daily rhythm of monastic life: eating what the monks eat, rising when they rise. The stillness wasn’t empty. It was alive with discipline, care, and purpose. By morning, no one claimed to be transformed. But everyone knew what it meant to be in a place where every small act carries weight.

The Divine Madman's Temple
At Chimi Lhakhang, we met the legacy of Drukpa Kunley, a 15th-century monk who taught through wine, wit, and irreverence. He believed truth was more important than manners. His lesson: compassion is not always quiet. Sometimes it comes dressed as disruption.


Photography by Alex Pflaum

NextLisbon

There are so many things that don’t neatly fit into a personal site but still feel…personal.