Eron LuttermanStrategic Experiences

I design and host experiences in the real world and build the business models to support them. Here are a few that I’m proud of.

COLLINS House

As Managing Director, I built the Audience & Partnerships discipline from scratch alongside my co-founder, Alex Athanasiou. The discipline quickly spun out as its own business unit, and we owned the P&L from sponsorship strategy to execution and hosting. We were lucky to help continue COLLINS’ 8-year streak as Agency of the Year.

Guests gathered beside the pool in front of COLLINS House in CannesCOLLINS House
COLLINS House

A château above Cannes, every June

A guest in a cream cowboy hat beside a grand piano at Americana First
Americana First

Exploring the mythology of America

A speaker at the lectern beside a bold projected slide at Behind the Scenes
Behind the Scenes

Sharing failure's finest moments

A packed room watching a projection of the COLLINS library, with guests leaning over the balconies above
COLLINS Coffeehaus

5,275 books & a cup of coffee

A brick path through the trees to the Treehaus studio at dusk
The Studio

A space for deep work

The moderator speaking with panelists among the bookshelves
Resilient Futures Climate Week Salon

New narratives for climate action

A smiling cyclist shading their eyes on a tree-lined street
Annual Retreat

Doing nothing together

COLLINS Sojourns

Leadership journeys around the world in places with unbroken traditions of wisdom and knowledge.

Two travelers descending a rope-lined stone stairway beneath a rock overhang
Leadership Sojourns — Introduction

Where modern leadership meets ancient wisdom

A person in red robes holding a football on a dirt pitch in Bhutan
The Kingdom of Bhutan

A journey about compassion

A group standing before a monumental blue-and-white tile mural in Lisbon
Lisbon

A journey about navigating uncertainty

A smiling man in a flat cap outside an ivy-covered house in Ireland
Ireland

A journey about imagination

Strategy

I advise brands at the intersection of hospitality, IP and experience.

Netflix House exterior with its red entrance and illuminated sign
Netflix House/Bites

Bringing the stories we love to the table

Marchers carrying orange Sun Day posters printed with the half-sun symbol
Sun Day

A symbol for the solar movement

An orange camper van with the festival’s kaleidoscopic octopus poster propped against it
Woods Hole Film Festival

A new identity for a festival turning thirty

In Pursuit of Tea

In Pursuit of Tea

Coming soon

Personal Projects

Doing what I love for people I love.

Guests gathered around a candlelit dinner tableLittle Poutine
Little Poutine

A supper club for showcasing undiscovered brilliance

Company Fellowship for Inevitable Hosts
A curved wooden table set for dinner, with menus at every seat3rd Space
3rd Space

A monthly salon for 36 strangers

A Luck dinner receipt emerging from the printer
Discursive Dinners

One table, one theme, and a conversation to take home

Friends and neighbors gathered at Carrboro Town Commons
Lutterman Eats

Food, work, and the people around the table

Eron on stage at ICC Belfast beneath a slide reading “What do we know?”
Public Speaking

Stages from Sevilla to Belfast

A group standing before a monumental blue-and-white tile mural in Lisbon
Leadership Sojourns

Lisbon

This was a journey into Lisbon designed for leaders at a crossroads, navigating periods of loss and profound ambiguity.

Details

3 days | Up to 12 participants

As with every Sojourn, I interviewed and selected each participant.

The Choice of Lisbon

We chose Lisbon not for its beauty, though it has plenty, but because it offers a lived lesson in resilience.

On the morning of November 1, 1755—All Saints’ Day—an earthquake hit the city during mass. Churches crumbled. Fires broke out. A tsunami followed. In minutes, most of the city was gone in what seemed like divine judgment on Europe's wealthiest empire.

What makes Lisbon's response extraordinary is not that it rebuilt, but how it chose to rebuild. The Marquês de Pombal, appointed by King José I to oversee reconstruction, made the decisions to not restore the medieval labyrinth. Instead, Lisbon would be reimagined according to Enlightenment principles. The new city featured Europe's first earthquake-resistant construction, rational street grids, and standardized building heights—innovations born from catastrophe that influence urban planning worldwide.

But Lisbon didn’t erase the past. It kept its ruins—like the roofless Carmo Convent—on purpose. They wanted them to be reminders. Of fragility. Of change. Of what we carry forward.

That tension—between loss and imagination, ruin and reinvention—defines the city. And it mirrors the challenge many leaders face now: how to move forward without pretending nothing broke.

Highlights

Moving Through Disruption
At the Carmo Convent, deliberately left unrestored after the 1755 earthquake, we explored a question: When something falls apart, is it broken… or is it a break? And how do you know when it’s time to rebuild, or time to move on?

Organic Versus Strategic Growth
Alfama, the city’s oldest neighborhood, was never planned. Its streets twist. Its buildings lean. Yet it holds together. Walking through it, we explored what it means to grow not from strategy decks, but from close attention to place, people, and pattern over time.

The Usefulness of Melancholy
In a fado house, we encountered Portugal’s national music: songs of longing, loss, and endurance. Where most of business culture avoids melancholy, fado embraces it. We asked: What happens when organizations stop pretending everything’s fine? What strength might be found in naming what’s been lost, and choosing to continue anyway?


Photography by Tetiana Yarmolovych

NextIreland

There are so many things that don’t neatly fit into a personal site but still feel…personal.