Eron LuttermanStrategic Experiences

I design and host experiences in the real world and build the business models to support them. Here are a few that I’m proud of.

COLLINS House

As Managing Director, I built the Audience & Partnerships discipline from scratch alongside my co-founder, Alex Athanasiou. The discipline quickly spun out as its own business unit, and we owned the P&L from sponsorship strategy to execution and hosting. We were lucky to help continue COLLINS’ 8-year streak as Agency of the Year.

Guests gathered beside the pool in front of COLLINS House in CannesCOLLINS House
COLLINS House

A château above Cannes, every June

A guest in a cream cowboy hat beside a grand piano at Americana First
Americana First

Exploring the mythology of America

A speaker at the lectern beside a bold projected slide at Behind the Scenes
Behind the Scenes

Sharing failure's finest moments

A packed room watching a projection of the COLLINS library, with guests leaning over the balconies above
COLLINS Coffeehaus

5,275 books & a cup of coffee

A brick path through the trees to the Treehaus studio at dusk
The Studio

A space for deep work

The moderator speaking with panelists among the bookshelves
Resilient Futures Climate Week Salon

New narratives for climate action

A smiling cyclist shading their eyes on a tree-lined street
Annual Retreat

Doing nothing together

COLLINS Sojourns

Leadership journeys around the world in places with unbroken traditions of wisdom and knowledge.

Two travelers descending a rope-lined stone stairway beneath a rock overhang
Leadership Sojourns — Introduction

Where modern leadership meets ancient wisdom

A person in red robes holding a football on a dirt pitch in Bhutan
The Kingdom of Bhutan

A journey about compassion

A group standing before a monumental blue-and-white tile mural in Lisbon
Lisbon

A journey about navigating uncertainty

A smiling man in a flat cap outside an ivy-covered house in Ireland
Ireland

A journey about imagination

Strategy

I advise brands at the intersection of hospitality, IP and experience.

Netflix House exterior with its red entrance and illuminated sign
Netflix House/Bites

Bringing the stories we love to the table

Marchers carrying orange Sun Day posters printed with the half-sun symbol
Sun Day

A symbol for the solar movement

An orange camper van with the festival’s kaleidoscopic octopus poster propped against it
Woods Hole Film Festival

A new identity for a festival turning thirty

In Pursuit of Tea

In Pursuit of Tea

Coming soon

Personal Projects

Doing what I love for people I love.

Guests gathered around a candlelit dinner tableLittle Poutine
Little Poutine

A supper club for showcasing undiscovered brilliance

Company Fellowship for Inevitable Hosts
The Company Fellowship for Inevitable Hosts

First cohort, 2027

A curved wooden table set for dinner, with menus at every seat3rd Space
3rd Space

A monthly salon for 36 strangers

A Luck dinner receipt emerging from the printer
Discursive Dinners

One table, one theme, and a conversation to take home

Friends and neighbors gathered at Carrboro Town Commons
Lutterman Eats

Food, work, and the people around the table

Eron on stage at ICC Belfast beneath a slide reading “What do we know?”
Public Speaking

Stages from Sevilla to Belfast

Netflix House exterior with its red entrance and illuminated sign
Strategy

Netflix House/Bites

Netflix came to COLLINS with an ambition: make food and hospitality a meaningful part of its entertainment universe. Its Los Angeles pop-up had introduced Netflix Bites. Now it needed a strategy that could carry the idea beyond a single event, connect a vast library of IP, and give fans a compelling reason to gather in person.

The red archway and neon sign at the entrance to Netflix Bites
The illuminated red bar inside Netflix Bites

I helped define that strategy around a simple instinct: we want to step inside the stories we love. Drawing on audience research and stakeholder conversations, I developed the idea of food as a way into those worlds. With our team, we translated it into a framework for the whole experience, from menus and service to the small, surprising details that reward a fan’s curiosity.

Netflix Bites wordmark in red on an orange background
Netflix Bites wordmark in pink on a blue background
Netflix Bites launch posters featuring guests and food
Netflix Bites posters reading Netflix and Chili, IRL Cooking Show, and Stranger Wings

That work helped shape Netflix Bites within Netflix House, Netflix’s flagship destination for bringing its stories to life. Food became a way to extend the experience: a place to taste familiar worlds, share a table, and keep the story going.

Three Squid Game guards outside the Netflix Bites entrance
Round dining tables beneath colorful Netflix Bites artwork
A Wednesday-inspired dish served beside a Thing hand prop at Netflix Bites
Netflix House exterior with its red entrance and illuminated signThe red archway and neon sign at the entrance to Netflix BitesThe illuminated red bar inside Netflix BitesNetflix Bites wordmark in red on an orange backgroundNetflix Bites wordmark in pink on a blue backgroundNetflix Bites launch posters featuring guests and foodNetflix Bites posters reading Netflix and Chili, IRL Cooking Show, and Stranger WingsThree Squid Game guards outside the Netflix Bites entranceRound dining tables beneath colorful Netflix Bites artworkA Wednesday-inspired dish served beside a Thing hand prop at Netflix Bites
NextSun Day

There are so many things that don’t neatly fit into a personal site but still feel…personal.