Eron LuttermanStrategic Experiences

I design and host experiences in the real world and build the business models to support them. Here are a few that I’m proud of.

COLLINS House

As Managing Director, I built the Audience & Partnerships discipline from scratch alongside my co-founder, Alex Athanasiou. The discipline quickly spun out as its own business unit, and we owned the P&L from sponsorship strategy to execution and hosting. We were lucky to help continue COLLINS’ 8-year streak as Agency of the Year.

Guests gathered beside the pool in front of COLLINS House in CannesCOLLINS House
COLLINS House

A château above Cannes, every June

A guest in a cream cowboy hat beside a grand piano at Americana First
Americana First

Exploring the mythology of America

A speaker at the lectern beside a bold projected slide at Behind the Scenes
Behind the Scenes

Sharing failure's finest moments

A packed room watching a projection of the COLLINS library, with guests leaning over the balconies above
COLLINS Coffeehaus

5,275 books & a cup of coffee

A brick path through the trees to the Treehaus studio at dusk
The Studio

A space for deep work

The moderator speaking with panelists among the bookshelves
Resilient Futures Climate Week Salon

New narratives for climate action

A smiling cyclist shading their eyes on a tree-lined street
Annual Retreat

Doing nothing together

COLLINS Sojourns

Leadership journeys around the world in places with unbroken traditions of wisdom and knowledge.

Two travelers descending a rope-lined stone stairway beneath a rock overhang
Leadership Sojourns — Introduction

Where modern leadership meets ancient wisdom

A person in red robes holding a football on a dirt pitch in Bhutan
The Kingdom of Bhutan

A journey about compassion

A group standing before a monumental blue-and-white tile mural in Lisbon
Lisbon

A journey about navigating uncertainty

A smiling man in a flat cap outside an ivy-covered house in Ireland
Ireland

A journey about imagination

Strategy

I advise brands at the intersection of hospitality, IP and experience.

Netflix House exterior with its red entrance and illuminated sign
Netflix House/Bites

Bringing the stories we love to the table

Marchers carrying orange Sun Day posters printed with the half-sun symbol
Sun Day

A symbol for the solar movement

An orange camper van with the festival’s kaleidoscopic octopus poster propped against it
Woods Hole Film Festival

A new identity for a festival turning thirty

In Pursuit of Tea

In Pursuit of Tea

Coming soon

Personal Projects

Doing what I love for people I love.

Guests gathered around a candlelit dinner tableLittle Poutine
Little Poutine

A supper club for showcasing undiscovered brilliance

Company Fellowship for Inevitable Hosts
A curved wooden table set for dinner, with menus at every seat3rd Space
3rd Space

A monthly salon for 36 strangers

A Luck dinner receipt emerging from the printer
Discursive Dinners

One table, one theme, and a conversation to take home

Friends and neighbors gathered at Carrboro Town Commons
Lutterman Eats

Food, work, and the people around the table

Eron on stage at ICC Belfast beneath a slide reading “What do we know?”
Public Speaking

Stages from Sevilla to Belfast

A smiling cyclist shading their eyes on a tree-lined street
Treehaus

Annual Retreat

Once a year, we step away from the day-to-day. No meetings, no screens, no big agenda. Just time given to each other.

We go to a house we call the Treehaus. No, it’s not in a tree. But the Bauhaus does have deep roots on Cape Cod, and this one fits the name. It’s quiet. A little old. The architect’s roots in Dutch modernism are clear.

We cook. We clean. We eat. We hang out—at the table, on walks, standing by the sink. Drying dishes, it turns out, is where some of the best conversations happen. Maybe because your hands are busy and your mind isn’t.

Some of our favorite chefs come up from New York. They bring crates and baskets and a bunch of ideas they want to try. One night it’s Michelin-level technique. The next, it’s lobster rolls on paper plates.

One year, I brought in my team from Little Poutine to orchestrate a ten-course meal drawn from the history of the Cape, with each course themed around a project COLLINS had worked on.

Midweek, we take the ferry to Martha’s Vineyard. We wander. No one’s in charge. We stop by the “Gingerbread” houses and visit a hand-carved carousel from 1876 that still runs the way it did when Ulysses S. Grant came to see it.

Back on the mainland, we spend time in the Woods Hole Oceanographic Institution, where scientists study oceans, pigments, and patterns in nature. They talk about the invisible, the interdependent, the almost-gone. We like the way they think.

Not far from the Treehaus sits one of Buckminster Fuller’s first geodesic domes. Built in the 1950s, when people still believed design could save the world. It’s weathered storms, neglect, time—but the structure holds. Some of us walk over to take a picture. Others head down to the beach.

And that’s the whole point, really. Nothing grand. Just time together.


Photography by Max Kütz

NextLeadership Sojourns — Introduction

There are so many things that don’t neatly fit into a personal site but still feel…personal.