Eron LuttermanStrategic Experiences

I design and host experiences in the real world and build the business models to support them. Here are a few that I’m proud of.

COLLINS House

As Managing Director, I built the Audience & Partnerships discipline from scratch alongside my co-founder, Alex Athanasiou. The discipline quickly spun out as its own business unit, and we owned the P&L from sponsorship strategy to execution and hosting. We were lucky to help continue COLLINS’ 8-year streak as Agency of the Year.

Guests gathered beside the pool in front of COLLINS House in CannesCOLLINS House
COLLINS House

A château above Cannes, every June

A guest in a cream cowboy hat beside a grand piano at Americana First
Americana First

Exploring the mythology of America

A speaker at the lectern beside a bold projected slide at Behind the Scenes
Behind the Scenes

Sharing failure's finest moments

A packed room watching a projection of the COLLINS library, with guests leaning over the balconies above
COLLINS Coffeehaus

5,275 books & a cup of coffee

A brick path through the trees to the Treehaus studio at dusk
The Studio

A space for deep work

The moderator speaking with panelists among the bookshelves
Resilient Futures Climate Week Salon

New narratives for climate action

A smiling cyclist shading their eyes on a tree-lined street
Annual Retreat

Doing nothing together

COLLINS Sojourns

Leadership journeys around the world in places with unbroken traditions of wisdom and knowledge.

Two travelers descending a rope-lined stone stairway beneath a rock overhang
Leadership Sojourns — Introduction

Where modern leadership meets ancient wisdom

A person in red robes holding a football on a dirt pitch in Bhutan
The Kingdom of Bhutan

A journey about compassion

A group standing before a monumental blue-and-white tile mural in Lisbon
Lisbon

A journey about navigating uncertainty

A smiling man in a flat cap outside an ivy-covered house in Ireland
Ireland

A journey about imagination

Strategy

I advise brands at the intersection of hospitality, IP and experience.

Netflix House exterior with its red entrance and illuminated sign
Netflix House/Bites

Bringing the stories we love to the table

Marchers carrying orange Sun Day posters printed with the half-sun symbol
Sun Day

A symbol for the solar movement

An orange camper van with the festival’s kaleidoscopic octopus poster propped against it
Woods Hole Film Festival

A new identity for a festival turning thirty

In Pursuit of Tea

In Pursuit of Tea

Coming soon

Personal Projects

Doing what I love for people I love.

Guests gathered around a candlelit dinner tableLittle Poutine
Little Poutine

A supper club for showcasing undiscovered brilliance

Company Fellowship for Inevitable Hosts
A curved wooden table set for dinner, with menus at every seat3rd Space
3rd Space

A monthly salon for 36 strangers

A Luck dinner receipt emerging from the printer
Discursive Dinners

One table, one theme, and a conversation to take home

Friends and neighbors gathered at Carrboro Town Commons
Lutterman Eats

Food, work, and the people around the table

Eron on stage at ICC Belfast beneath a slide reading “What do we know?”
Public Speaking

Stages from Sevilla to Belfast

New York’s Best Supper Club You’ve Never Heard ofA film by Jaylen Prater
Watch on YouTube
Personal Projects

Little Poutine

I started Little Poutine with Sebastian Elie-York, my longtime friend and roommate at the time. It was a passion project born of friendship, a love of hospitality, and a curiosity about what could happen around a dinner table.

Our guest chefs were line cooks in some of the world’s best restaurants. They had extraordinary skill and ideas of their own. But early in their careers, inside kitchens where every movement had its place, those ideas often had to wait. We wanted to give them a table.

We were lucky enough to work with chefs from Blue Hill at Stone Barns, The French Laundry, Jungsik, and many more. At Little Poutine, they could follow an instinct, try something they had been thinking about, and build an evening around food that felt like theirs.

The spirit was closer to a jazz band: people who knew their craft well enough to improvise together. Our job was to bring them into the same room and give them the support to see where it could go.

For two years, we built a new concept every month. Little Poutine found a home in small Brooklyn apartments, Manhattan high-rises, and bed-and-breakfasts. Each space gave the evening a different shape.

Around the chefs, we brought together a community of artists, calligraphers, florists, and hospitality experts. People made the tableware, arranged the flowers, lettered the menus. Sometimes, they built the table itself. That care belonged as much to the evening as anything on the plate.

The ambition was always the same: to give our chefs the best night they’d had since culinary school, and our guests an evening they were reluctant to leave.

I cared about the food, of course. But I cared just as much about the ease that comes when someone else has thought of the small things. You can settle in. You can be yourself. The conversation has time to go somewhere.

My favorite measure of success was how difficult it was to say goodnight. The plates were empty. The candles were low. And somehow, everyone still had one more thing to tell each other.

Guests gathered around a candlelit dinner tableA place setting with flowers and a handwritten cardA conversation around the dinner tableEron carrying dinner plates up the staircasePreparing a dish in the kitchenPreparing a course together in the kitchenSmall bites topped with cured meatPlated dishes ready to serveA finished dish with fresh greens and sliced radishesGuests sharing a candlelit mealThe kitchen team together before dinnerLighting candles on a dessert plateA long table set for dinner beneath the treesA guest seated on the front stepsEron preparing food at an outdoor tableCorn and rolls cooking on the outdoor grillServing a freshly prepared rollFriends gathered in the gardenGuests in conversation beneath the treesFlowers being arranged for the tableFood preparation in the late afternoon sunlightCandlelight along an outdoor dinner tableA toast around the outdoor dinner tableEron serving guests at the outdoor dinner tableGuests sharing food and conversation indoorsTwo guests standing together at the dinnerA Little Poutine and That Dinner Thing dinner menuPlating food together before servingDinner being served across a crowded tableA tray of desserts ready to serveGuests sharing food around the tableAn intimate dinner table after dark
NextThe Company Fellowship for Inevitable Hosts

There are so many things that don’t neatly fit into a personal site but still feel…personal.