Eron LuttermanStrategic Experiences

I design and host experiences in the real world and build the business models to support them. Here are a few that I’m proud of.

COLLINS House

As Managing Director, I built the Audience & Partnerships discipline from scratch alongside my co-founder, Alex Athanasiou. The discipline quickly spun out as its own business unit, and we owned the P&L from sponsorship strategy to execution and hosting. We were lucky to help continue COLLINS’ 8-year streak as Agency of the Year.

Guests gathered beside the pool in front of COLLINS House in CannesCOLLINS House
COLLINS House

A château above Cannes, every June

A guest in a cream cowboy hat beside a grand piano at Americana First
Americana First

Exploring the mythology of America

A speaker at the lectern beside a bold projected slide at Behind the Scenes
Behind the Scenes

Sharing failure's finest moments

A packed room watching a projection of the COLLINS library, with guests leaning over the balconies above
COLLINS Coffeehaus

5,275 books & a cup of coffee

A brick path through the trees to the Treehaus studio at dusk
The Studio

A space for deep work

The moderator speaking with panelists among the bookshelves
Resilient Futures Climate Week Salon

New narratives for climate action

A smiling cyclist shading their eyes on a tree-lined street
Annual Retreat

Doing nothing together

COLLINS Sojourns

Leadership journeys around the world in places with unbroken traditions of wisdom and knowledge.

Two travelers descending a rope-lined stone stairway beneath a rock overhang
Leadership Sojourns — Introduction

Where modern leadership meets ancient wisdom

A person in red robes holding a football on a dirt pitch in Bhutan
The Kingdom of Bhutan

A journey about compassion

A group standing before a monumental blue-and-white tile mural in Lisbon
Lisbon

A journey about navigating uncertainty

A smiling man in a flat cap outside an ivy-covered house in Ireland
Ireland

A journey about imagination

Strategy

I advise brands at the intersection of hospitality, IP and experience.

Netflix House exterior with its red entrance and illuminated sign
Netflix House/Bites

Bringing the stories we love to the table

Marchers carrying orange Sun Day posters printed with the half-sun symbol
Sun Day

A symbol for the solar movement

An orange camper van with the festival’s kaleidoscopic octopus poster propped against it
Woods Hole Film Festival

A new identity for a festival turning thirty

In Pursuit of Tea

In Pursuit of Tea

Coming soon

Personal Projects

Doing what I love for people I love.

Guests gathered around a candlelit dinner tableLittle Poutine
Little Poutine

A supper club for showcasing undiscovered brilliance

Company Fellowship for Inevitable Hosts
A curved wooden table set for dinner, with menus at every seat3rd Space
3rd Space

A monthly salon for 36 strangers

A Luck dinner receipt emerging from the printer
Discursive Dinners

One table, one theme, and a conversation to take home

Friends and neighbors gathered at Carrboro Town Commons
Lutterman Eats

Food, work, and the people around the table

Eron on stage at ICC Belfast beneath a slide reading “What do we know?”
Public Speaking

Stages from Sevilla to Belfast

A smiling man in a flat cap outside an ivy-covered house in Ireland
Leadership Sojourns

Ireland

This was a journey across Ireland for leaders who recognized that their most complex challenges required more than analytical thinking. They demanded imagination.

Details

8 days | Up to 20 participants

As with every Sojourn, I interviewed and selected each participant.

The Choice of Ireland

We chose Ireland because it holds on to something business education (formal and informal) systematically eliminates: imagination as practical intelligence.

While much of Europe moved through waves of industrial rationalization, Ireland preserved what W.B. Yeats called “unity of being”—a way of thinking that blends reason and imagination. Its landscapes, stories, and creative traditions show how imagination isn’t an escape from reality, but a tool for seeing patterns, spotting possibilities, and revealing dimensions others miss.

Neuroscience backs this up. The parts of the brain that power creativity also drive strategic thinking, adaptive leadership, and systems-level insight. We called it “imaginative intelligence.” But those circuits go quiet under pressure, routine, and over-reliance on analysis.

We designed this journey to wake them back up. Through structured experiences across Ireland, we worked to rebuild each participant’s access to imagination, and to show how it can sharpen strategy, unlock new thinking, and lead to better decisions.

Highlights

The Economics of Obsessive Quality

Inside Trinity College, we examined the Book of Kells, a 9th-century manuscript made with materials from five countries, pigments mixed from crushed jewels, and detail work so fine it took decades to complete. For the monks, quality wasn’t about luxury. It was about lasting impact. We explored what happens when an organization commits to excellence at a level competitors won’t. What seems inefficient at first often becomes the most durable advantage.

Finding Your Homegrown Advantage

At the Ballymaloe estate, the Allen family sparked Ireland’s culinary renaissance by championing local ingredients when most restaurants imported their food. The visit became a case study in imaginative intelligence: building on what’s specific, available, and already good in your context, rather than chasing what’s new or external. Participants reflected on where their own unfair advantage might be hiding, unnoticed.

Winning the Long Game

At the Cliffs of Moher, we reimagined time. The Atlantic assaults these cliffs, claiming inches of rock, yet over 300 million years the limestone has stood strong. The erosion looks like loss, but what remains endures. It’s where we learned to treat time not as a threat, but as a collaborator.

The Wisdom of the Circle

In evening fireside salons at Gregans Castle, we recreated Ireland’s hedge school tradition: clandestine learning spaces that emerged when 18th-century Penal Laws restricted Catholic education. These informal gatherings taught hundreds of thousands through the collective pursuit of knowledge, with no single authority directing the learning. Participants practiced building the kind of space where people say what needs to be said, and collective intelligence emerges.


Photography by Max Kütz

NextNetflix House/Bites

There are so many things that don’t neatly fit into a personal site but still feel…personal.