Eron LuttermanStrategic Experiences

I design and host experiences in the real world and build the business models to support them. Here are a few that I’m proud of.

COLLINS House

As Managing Director, I built the Audience & Partnerships discipline from scratch alongside my co-founder, Alex Athanasiou. The discipline quickly spun out as its own business unit, and we owned the P&L from sponsorship strategy to execution and hosting. We were lucky to help continue COLLINS’ 8-year streak as Agency of the Year.

Guests gathered beside the pool in front of COLLINS House in CannesCOLLINS House
COLLINS House

A château above Cannes, every June

A guest in a cream cowboy hat beside a grand piano at Americana First
Americana First

Exploring the mythology of America

A speaker at the lectern beside a bold projected slide at Behind the Scenes
Behind the Scenes

Sharing failure's finest moments

A packed room watching a projection of the COLLINS library, with guests leaning over the balconies above
COLLINS Coffeehaus

5,275 books & a cup of coffee

A brick path through the trees to the Treehaus studio at dusk
The Studio

A space for deep work

The moderator speaking with panelists among the bookshelves
Resilient Futures Climate Week Salon

New narratives for climate action

A smiling cyclist shading their eyes on a tree-lined street
Annual Retreat

Doing nothing together

COLLINS Sojourns

Leadership journeys around the world in places with unbroken traditions of wisdom and knowledge.

Two travelers descending a rope-lined stone stairway beneath a rock overhang
Leadership Sojourns — Introduction

Where modern leadership meets ancient wisdom

A person in red robes holding a football on a dirt pitch in Bhutan
The Kingdom of Bhutan

A journey about compassion

A group standing before a monumental blue-and-white tile mural in Lisbon
Lisbon

A journey about navigating uncertainty

A smiling man in a flat cap outside an ivy-covered house in Ireland
Ireland

A journey about imagination

Strategy

I advise brands at the intersection of hospitality, IP and experience.

Netflix House exterior with its red entrance and illuminated sign
Netflix House/Bites

Bringing the stories we love to the table

Marchers carrying orange Sun Day posters printed with the half-sun symbol
Sun Day

A symbol for the solar movement

An orange camper van with the festival’s kaleidoscopic octopus poster propped against it
Woods Hole Film Festival

A new identity for a festival turning thirty

In Pursuit of Tea

In Pursuit of Tea

Coming soon

Personal Projects

Doing what I love for people I love.

Guests gathered around a candlelit dinner tableLittle Poutine
Little Poutine

A supper club for showcasing undiscovered brilliance

Company Fellowship for Inevitable Hosts
The Company Fellowship for Inevitable Hosts

First cohort, 2027

A curved wooden table set for dinner, with menus at every seat3rd Space
3rd Space

A monthly salon for 36 strangers

A Luck dinner receipt emerging from the printer
Discursive Dinners

One table, one theme, and a conversation to take home

Friends and neighbors gathered at Carrboro Town Commons
Lutterman Eats

Food, work, and the people around the table

Eron on stage at ICC Belfast beneath a slide reading “What do we know?”
Public Speaking

Stages from Sevilla to Belfast

Personal Projects

3rd Space

A curved wooden table set for dinner, with menus at every seat
Two guests talking over a candlelit table
An absinthe fountain dripping water over sugar into glasses
A gift box, drinks menu and polaroid place card at a table setting
Two McIntosh amplifiers glowing blue on a record shelf
Red 3rd Space Poker Club chips on a blue tablecloth

3rd Space was co-founded by Jake Sacks and Sophia Almendral. Jake and Sophia are the best in the world at what they do, and I’m honored to have been invited in as a partner. I help run hospitality, curate the guest list and am the lead writer of the 3rd Space newsletter alongside my partner Alex Athanasiou.

3rd Space is a return to Medici salon culture, born in California and now living in New York City. Each month, we invite 36 strangers to a venue they’ve never been to, to meet 35 people we never disclose. Everyone comes alone. No exceptions.

Two guests posing with their hands in their hair
Four guests with their arms around each other, one holding an envelope
A guest having their portrait taken on an instant camera
Three guests posing in front of the presentation slide
Three guests posing in the hallway
A guest in a white dress posing in a doorway
A guest smiling in a dark doorway
A guest laughing in front of a gold painting

The room brings together risk-taking, talented, low-ego and highly ambitious young people working on meaningful things.

Each volume hosts a set of highlights: some mix of a chef, musician, artist, actor, founder or designer who shares their work and tells their story. Every highlight is also a guest at the table, which keeps the evening one of mutual admiration. There’s never a guest-performer dynamic.

A speaker sitting on the edge of a stage beneath a slide reading “Welcome to my 3rd Space presentation”
A speaker on a folding chair telling their story with a microphone
A speaker standing between paintings as guests at the table listen
A highlight singing into a microphone
A host serving a plate to a seated guest
A curved wooden table set for dinner, with menus at every seatTwo guests talking over a candlelit tableAn absinthe fountain dripping water over sugar into glassesA gift box, drinks menu and polaroid place card at a table settingTwo McIntosh amplifiers glowing blue on a record shelfRed 3rd Space Poker Club chips on a blue tableclothTwo guests posing with their hands in their hairFour guests with their arms around each other, one holding an envelopeA guest having their portrait taken on an instant cameraThree guests posing in front of the presentation slideThree guests posing in the hallwayA guest in a white dress posing in a doorwayA guest smiling in a dark doorwayA guest laughing in front of a gold paintingA speaker sitting on the edge of a stage beneath a slide reading “Welcome to my 3rd Space presentation”A speaker on a folding chair telling their story with a microphoneA speaker standing between paintings as guests at the table listenA highlight singing into a microphoneA host serving a plate to a seated guest
NextDiscursive Dinners

There are so many things that don’t neatly fit into a personal site but still feel…personal.