Eron LuttermanStrategic Experiences

I design and host experiences in the real world and build the business models to support them. Here are a few that I’m proud of.

COLLINS House

As Managing Director, I built the Audience & Partnerships discipline from scratch alongside my co-founder, Alex Athanasiou. The discipline quickly spun out as its own business unit, and we owned the P&L from sponsorship strategy to execution and hosting. We were lucky to help continue COLLINS’ 8-year streak as Agency of the Year.

Guests gathered beside the pool in front of COLLINS House in CannesCOLLINS House
COLLINS House

A château above Cannes, every June

A guest in a cream cowboy hat beside a grand piano at Americana First
Americana First

Exploring the mythology of America

A speaker at the lectern beside a bold projected slide at Behind the Scenes
Behind the Scenes

Sharing failure's finest moments

A packed room watching a projection of the COLLINS library, with guests leaning over the balconies above
COLLINS Coffeehaus

5,275 books & a cup of coffee

A brick path through the trees to the Treehaus studio at dusk
The Studio

A space for deep work

The moderator speaking with panelists among the bookshelves
Resilient Futures Climate Week Salon

New narratives for climate action

A smiling cyclist shading their eyes on a tree-lined street
Annual Retreat

Doing nothing together

COLLINS Sojourns

Leadership journeys around the world in places with unbroken traditions of wisdom and knowledge.

Two travelers descending a rope-lined stone stairway beneath a rock overhang
Leadership Sojourns — Introduction

Where modern leadership meets ancient wisdom

A person in red robes holding a football on a dirt pitch in Bhutan
The Kingdom of Bhutan

A journey about compassion

A group standing before a monumental blue-and-white tile mural in Lisbon
Lisbon

A journey about navigating uncertainty

A smiling man in a flat cap outside an ivy-covered house in Ireland
Ireland

A journey about imagination

Strategy

I advise brands at the intersection of hospitality, IP and experience.

Netflix House exterior with its red entrance and illuminated sign
Netflix House/Bites

Bringing the stories we love to the table

Marchers carrying orange Sun Day posters printed with the half-sun symbol
Sun Day

A symbol for the solar movement

An orange camper van with the festival’s kaleidoscopic octopus poster propped against it
Woods Hole Film Festival

A new identity for a festival turning thirty

In Pursuit of Tea

In Pursuit of Tea

Coming soon

Personal Projects

Doing what I love for people I love.

Guests gathered around a candlelit dinner tableLittle Poutine
Little Poutine

A supper club for showcasing undiscovered brilliance

Company Fellowship for Inevitable Hosts
The Company Fellowship for Inevitable Hosts

First cohort, 2027

A curved wooden table set for dinner, with menus at every seat3rd Space
3rd Space

A monthly salon for 36 strangers

A Luck dinner receipt emerging from the printer
Discursive Dinners

One table, one theme, and a conversation to take home

Friends and neighbors gathered at Carrboro Town Commons
Lutterman Eats

Food, work, and the people around the table

Eron on stage at ICC Belfast beneath a slide reading “What do we know?”
Public Speaking

Stages from Sevilla to Belfast

Eron on stage at ICC Belfast beneath a slide reading “What do we know?”
Personal Projects

Public Speaking

My first-ever email address was made by my family so that I could email them questions and fun facts after dinner, since they felt it necessary to institute a one-fun-fact-per-dinner limit. My fourth-grade teacher wrote in my yearbook, “Eron, I’ll never forget being asked more questions than I’ve been asked in my entire career.” Today, I’ve turned that into a knack for bringing the most interesting parts of interesting people out to play on stage. My favorite conversations are the ones that don’t end up where I expect.

  • Keynote speaker, OFFF Sevilla 2024
  • Keynote speaker, ICC Belfast: “Notes on libraries, the Giant’s Causeway and our creative futures”
  • Moderator at numerous venues. My favorite conversation was interviewing the first-ever CMO of World Central Kitchen and the CMO of the United Nations.
  • Emcee for TEDx UNC, COLLINS House, 3rd Space and many more
Eron at a podium beneath a slide reading “Hello, Sevilla.” at OFFF Festival Sevilla 2024
Eron presenting a slide reading “the future ↔ the past” at OFFF Sevilla
Eron and a co-presenter on stage at OFFF Sevilla
Eron on stage at ICC Belfast beneath a slide reading “What do we know?”
Eron speaking at the ICC Belfast podium
Eron on stage at ICC Belfast in front of a slide of a library
A full audience at ICC Belfast watching a slide of the Giant’s Causeway
Eron turning to gesture at the screen from the ICC Belfast podium
A close view of Eron speaking at the ICC Belfast podium
Eron moderating a panel in a sunlit room at COLLINS House
Eron reading a question from his notes into a COLLINS microphone
Eron standing with a microphone in front of a panel screen
Eron seated with a microphone during a panel
Eron laughing with a fellow panelist during an evening conversation in New York
Eron reading from notes on stage
Eron giving a toast at a garden dinner beside the grill
Eron at a podium beneath a slide reading “Hello, Sevilla.” at OFFF Festival Sevilla 2024Eron presenting a slide reading “the future ↔ the past” at OFFF SevillaEron and a co-presenter on stage at OFFF SevillaEron on stage at ICC Belfast beneath a slide reading “What do we know?”Eron speaking at the ICC Belfast podiumEron on stage at ICC Belfast in front of a slide of a libraryA full audience at ICC Belfast watching a slide of the Giant’s CausewayEron turning to gesture at the screen from the ICC Belfast podiumA close view of Eron speaking at the ICC Belfast podiumEron moderating a panel in a sunlit room at COLLINS HouseEron reading a question from his notes into a COLLINS microphoneEron standing with a microphone in front of a panel screenEron seated with a microphone during a panelEron laughing with a fellow panelist during an evening conversation in New YorkEron reading from notes on stageEron giving a toast at a garden dinner beside the grill
NextCOLLINS House

There are so many things that don’t neatly fit into a personal site but still feel…personal.