Eron LuttermanStrategic Experiences

I design and host experiences in the real world and build the business models to support them. Here are a few that I’m proud of.

COLLINS House

As Managing Director, I built the Audience & Partnerships discipline from scratch alongside my co-founder, Alex Athanasiou. The discipline quickly spun out as its own business unit, and we owned the P&L from sponsorship strategy to execution and hosting. We were lucky to help continue COLLINS’ 8-year streak as Agency of the Year.

Guests gathered beside the pool in front of COLLINS House in CannesCOLLINS House
COLLINS House

A château above Cannes, every June

A guest in a cream cowboy hat beside a grand piano at Americana First
Americana First

Exploring the mythology of America

A speaker at the lectern beside a bold projected slide at Behind the Scenes
Behind the Scenes

Sharing failure's finest moments

A packed room watching a projection of the COLLINS library, with guests leaning over the balconies above
COLLINS Coffeehaus

5,275 books & a cup of coffee

A brick path through the trees to the Treehaus studio at dusk
The Studio

A space for deep work

The moderator speaking with panelists among the bookshelves
Resilient Futures Climate Week Salon

New narratives for climate action

A smiling cyclist shading their eyes on a tree-lined street
Annual Retreat

Doing nothing together

COLLINS Sojourns

Leadership journeys around the world in places with unbroken traditions of wisdom and knowledge.

Two travelers descending a rope-lined stone stairway beneath a rock overhang
Leadership Sojourns — Introduction

Where modern leadership meets ancient wisdom

A person in red robes holding a football on a dirt pitch in Bhutan
The Kingdom of Bhutan

A journey about compassion

A group standing before a monumental blue-and-white tile mural in Lisbon
Lisbon

A journey about navigating uncertainty

A smiling man in a flat cap outside an ivy-covered house in Ireland
Ireland

A journey about imagination

Strategy

I advise brands at the intersection of hospitality, IP and experience.

Netflix House exterior with its red entrance and illuminated sign
Netflix House/Bites

Bringing the stories we love to the table

Marchers carrying orange Sun Day posters printed with the half-sun symbol
Sun Day

A symbol for the solar movement

An orange camper van with the festival’s kaleidoscopic octopus poster propped against it
Woods Hole Film Festival

A new identity for a festival turning thirty

In Pursuit of Tea

In Pursuit of Tea

Coming soon

Personal Projects

Doing what I love for people I love.

Guests gathered around a candlelit dinner tableLittle Poutine
Little Poutine

A supper club for showcasing undiscovered brilliance

Company Fellowship for Inevitable Hosts
A curved wooden table set for dinner, with menus at every seat3rd Space
3rd Space

A monthly salon for 36 strangers

A Luck dinner receipt emerging from the printer
Discursive Dinners

One table, one theme, and a conversation to take home

Friends and neighbors gathered at Carrboro Town Commons
Lutterman Eats

Food, work, and the people around the table

Eron on stage at ICC Belfast beneath a slide reading “What do we know?”
Public Speaking

Stages from Sevilla to Belfast

A brick path through the trees to the Treehaus studio at dusk
Treehaus

The Studio

Nestled in five wooded acres on Cape Cod between Falmouth and Woods Hole, Treehaus Studio serves as COLLINS' workspace away from the office—available to all team members for projects, personal work, or creative renewal. It offers what anyone needs to create: a change in contexts. Because when your surroundings shift, so can your mind. And when you change how you see, you change how you work.

I've stewarded the Treehaus from an empty box to the "House of Psychic Density" that you see today. The House has since played home to residencies, artists workshops, nonprofits, project groups and anyone seeking a bit of time away from the noise. It’s also been a quiet advantage in recruiting and keeping great people.

The property includes a carefully restored 1870s shingled house, mid-century greenhouse, guest cottage, and dedicated studio space. Once home to a celebrated botanist and director of the Woods Hole Oceanographic Institution, the site now serves as both studio and sanctuary; a setting where focused work can unfold alongside restoration and reflection.

Our hope is simple: to immerse our colleagues and clients in the beauty and intelligence of nature, much as Bauhaus leaders once did when they built their architectural experiments on Cape Cod in the 1940s and ’50s. Walter Gropius, Marcel Breuer, and Buckminster Fuller all came here to explore new ideas—and to share what they discovered.

Treehaus carries that same spirit forward. Inspired by the poet David Whyte and the Bauhaus visionaries who gathered nearby, we curated it as a space where you can sink days into a book or use it as a homebase for exploring the National Seashore. It is a place where mistakes become momentum. And where time, occasionally, stops.

Equidistant to the house are totems to three pioneers: Just west of the house, one of Buckminster “Bucky” Fuller’s earliest geodesic domes still stands, watching over Woods Hole Road. To the east, a statue of Rachel Carson looks out toward the ocean—built to commemorate the 55th anniversary of Silent Spring. Carson first arrived in Woods Hole in 1929 as a 22-year-old summer researcher at the Marine Biological Laboratory. To the south stands a statue of Katherine Lee Bates, the Falmouth-born writer of America the Beautiful.

Surrounded by these quiet icons of curiosity, courage, and care, Treehaus invites each visitor to do what they did: to look closer, think differently, and make something that lasts.


Photography by Max Kütz

NextResilient Futures Climate Week Salon

There are so many things that don’t neatly fit into a personal site but still feel…personal.